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CRM & Lifecycle Marketing

CRM implementation, lead scoring, email/WhatsApp journeys and retention programs that turn leads into lifetime value.

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Acquisition gets all the attention, but the biggest lever for most businesses is what happens after someone becomes a lead or a customer. A CRM and lifecycle program that actually works turns a one-time transaction into a compounding relationship.

We implement and run CRM systems as the connective layer between marketing and sales - not a database that gets updated once a quarter - so lead scoring, follow-up and retention all happen automatically and consistently.

Because we own paid media and content too, lifecycle journeys are built with real campaign and behavioural data, not generic drip sequences copied from a template library.

What's Included

Everything this engagement covers.

How We Work

Our process for crm & lifecycle marketing.

STEP 01Audit the Funnel

We map your current lead-to-customer journey and find where prospects are dropping or going cold.

STEP 02Build the System

CRM structure, lead scoring and automation are implemented around your actual sales process, not a generic template.

STEP 03Launch Journeys

Email, SMS and WhatsApp sequences go live with clear triggers tied to real behaviour, not arbitrary time delays.

STEP 04Optimise Retention

We continuously test and refine journeys to lift repeat purchase rate and reduce churn over time.

Is This Right For You?

Signs it's time to talk.

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Leads fall into a black hole

There's no consistent follow-up system, so leads go cold before sales ever reaches them.

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Marketing and sales don't agree on 'qualified'

Sales complains about lead quality while marketing has no visibility into what actually closes.

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Repeat purchase rate is flat

You're winning new customers but not turning them into repeat buyers.

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Your CRM is a graveyard

Data exists, but nothing is automated - every follow-up depends on someone remembering to do it manually.

Common Questions

Frequently asked questions.

It depends on your team size, sales complexity and budget - we'll recommend the right fit rather than pushing a single platform, and can work within a CRM you've already invested in.
Yes - CRM migration, including cleaning and de-duplicating existing records, is part of the implementation process.
Yes, where relevant to your market - WhatsApp is often the highest-engagement channel for lifecycle messaging outside North America and Europe.
Explore More

Related services.

Ready to talk crm & lifecycle marketing?

Tell us where you're starting from. We'll show you exactly how we'd approach it.

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