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Compliance & Brand Safety

GDPR-ready data practices, consent management, ad-policy compliance and brand-safety monitoring baked into every campaign.

GDPRConsent ModeBrand SafetyAudits

Compliance is usually treated as a legal afterthought bolted onto marketing once something goes wrong. We build it in from the start, because a cookie banner that doesn't actually stop tracking, or a Consent Mode implementation that was never verified, isn't compliance - it's a liability wearing a compliance costume.

This matters more than ever: Google now requires Consent Mode v2 for advertisers reaching the EEA, and losing that signal degrades campaign measurement and remarketing even before a regulator ever gets involved.

We treat compliance as an operational discipline that protects both your legal standing and your marketing performance - not a separate workstream that fights against growth.

What's Included

Everything this engagement covers.

How We Work

Our process for compliance & brand safety.

STEP 01Tag & Consent Audit

We audit exactly what fires before and after consent - the single most common gap between a banner and real compliance.

STEP 02Fix the Gaps

Consent Mode, tracking configuration and data flows are corrected and properly wired to actual user consent.

STEP 03Verify End-to-End

Every fix is tested in Tag Manager's preview mode and real browser sessions - not assumed to be working.

STEP 04Monitor Continuously

Ongoing monitoring catches drift as platforms update policy and your martech stack changes.

Is This Right For You?

Signs it's time to talk.

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You advertise to EU/UK audiences

Consent Mode v2 is effectively mandatory for accurate Google Ads measurement into the EEA.

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Your cookie banner is cosmetic

You have a consent popup, but no one has verified whether tracking actually respects the user's choice.

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You've had ad accounts flagged or restricted

Platform policy violations are creating friction with your ad accounts and you need it resolved properly.

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You need to pass a compliance review

A client, investor or partner is asking hard questions about your data practices and you want confident answers.

Common Questions

Frequently asked questions.

No - we handle the technical and operational implementation of compliance practices. We always recommend pairing this with review from a qualified privacy lawyer for your specific obligations.
It's Google's framework for adjusting tracking based on user consent. Without it correctly implemented, EEA advertisers lose remarketing audiences and see degraded, modelled conversion data.
We load the site without accepting cookies and inspect exactly what fires in the network tab and Tag Manager - the single fastest way to reveal real gaps.
Explore More

Related services.

Ready to talk compliance & brand safety?

Tell us where you're starting from. We'll show you exactly how we'd approach it.

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